As an author you won’t always have a huge publishing company behind you to fully promote you as well as actively market your book to the masses. How do you get your product out? Just because you don’t have a big production company behind you doesn’t mean you can’t be successful in your own right. What are some ways to self promote? I have listed some of my favorite methods below.
Check out four methods for self promotion:
Network! Network! Network!
Networking is a great way to meet people not to mention the opportunity to be one on one with people. Being able to be one on one with someone allows you to to show your true personality and allow people to gauge your true intentions. Through this method, you will have the opportunity to develop key relationships with individuals that may be able to properly enhance your brand. But one of the key things to remember here is to always have an elevator speech ready. You never know who you will meet, so be sure that you are ready to sell yourself at any moment. Have a quick one to three liner that describes your book and your message. Remember not to sound like a used car salesman.
Utilize Your Resources
As stated above you may not always have a team behind you to promote you. In cases like this you have to take initiative. Look for different ways to promote yourself. In this digital age of social media, it is easy to find quick inexpensive (or even free) ways to promote yourself. Social media is a phenomenal way to promote yourself in a free way. Not only that, it allows you the opportunity to have direct access to your market and constituents. Not only that, your target market now has direct access to you. You’ll be able to give your fans first hand news and knowledge as it becomes available.
Confidence is Key
And the last and arguably the most important is to be confident in yourself and in your work. Truly know your work and what you want your message to be. If you’re not confident, how can you expect others to be believe in your work? The truth is, you don’t necessarily need to be an expert in what you’re saying. Most people respond off of confidence. And if you sound confident enough, people will eventually believe what you’re selling. The key thing is to know your strengths and weaknesses. Play up your strengths and go for the jugular!
Those are some surefire ways to promote yourself when you are self publishing.